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Job Description
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, existing and new products forecast, complete with formal proposals and recommendations on tactics
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
- Managing the design and production of promotional materials, such as websites and brochures.
- Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
- Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
Job Requirements
- Bachelor’s degree in marketing, business, or related field.
- Experience building complex marketing programs and reporting on the results.
- Exposure to digital and direct response marketing.
- Competence as a creative writer with an eye for great emails and landing pages
- Strong problem-solving ability, including metrics-driven thinking
- Ability to travel as necessary.
