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Job Description
We are seeking a skilled and data-driven Media Buyer to manage and optimize paid advertising campaigns across Facebook, TikTok, and Instagram. The ideal candidate has a strong understanding of platform-specific strategies, analytics, and the ability to create high-performing campaigns that meet client objectives.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Facebook, TikTok, and Instagram.
- Conduct audience research and create highly targeted ad sets to maximize performance.
- Develop and implement strategies to improve key performance indicators (KPIs), including ROAS and CPA.
- Monitor campaign performance using analytics tools and generate actionable insights.
- Collaborate with creative teams to develop compelling ad content tailored for each platform.
- Manage budgets effectively, ensuring optimal allocation and cost efficiency.
- Stay updated on the latest trends, algorithms, and advertising features on social media platforms.
Job Requirements
- Proven experience as a Media Buyer with a focus on Facebook, TikTok, and Instagram campaigns.
- Strong analytical skills and proficiency in tools like Facebook Ads Manager, TikTok Ads Manager, and Google Analytics.
- Ability to create, monitor, and optimize campaigns to achieve specific goals (e.g., lead generation, e-commerce sales).
- Familiarity with A/B testing and other optimization techniques.
- Exceptional attention to detail and a results-oriented mindset.
- Excellent communication skills and the ability to work collaboratively in a team.
