Marketing Team Leader

. Analyze end-to-end consumer experience consumer and adjust email and advertising campaigns accordingly.

 · Deploy successful marketing campaigns, events, weekly and yearly promotion calendar and own their implementation from ideation to execution. 

· Develop and execute successful SEO strategies 

· Monitor and enhance the posting schedule, considering web traffic and customer engagement metrics. 

· Oversee and approve marketing material, from website banners to hard copy brochures. 

· Measure and report performance of all marketing campaigns (digital/ offline) and assess against goals (ROI and KPIs)

. Develop strategies and tactics to spread the word about Bakier to increases stores’ traffic.

 · Follow up on developing varied designs such as: brochures, applications layouts, giveaways, manuals, and characters with the Graphic Designer to ensure conveying the marketing strategy. · Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. 

· Plan and build cobranding activities with third parties.

· Ensure implementation of all department related policies.

. Assist, guide and coach the team in resolving day-to-day problems and conducting required tasks efficiently and effectively.