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Job Description
- Responsible for supporting, implementing, and maintaining digital content through a variety of channels of digital marketing.
- Optimizing conversion-focused copy across channels such as landing pages, email marketing, paid advertising, social media, PR and chasing Google’s algorithm through strategic keyword implementation and SEO.
- Supporting the Marketing initiatives by creating original content to sustain readers’ curiosity and create buzz around FilKhedma’s brand, campaigns and initiatives.
- Collaborating with internal departments to establish campaign objectives, align on brief, complete tasks, and identify and solve problems.
- Identify customers’ needs and gaps in existing content and recommend changes/updates.
- Research industry-related topics (combining online sources and studies).
- Research and monitor the activity of company competitors.
- Identify and execute on opportunities to improve and automate processes.
- Prepare well-structured drafts.
- Submit work to the manager for input and approval.
- Ensure all-around consistency (style, fonts, images and tone)
- Build still and video content internally and through agencies.
Job Requirements
- Diploma or Degree in Marketing, English, Journalism, or relevant field.
- 3+ years of proven work experience as a Content Creator, Copywriter, or similar role.
- Excellent writing and editing skills in both English and Arabic.
- Experience working with graphic designers and videographers to create content and agencies handling.
- High attention to detail and ability to meet strict deadlines and brief.
- Good organizational skills including prioritizing, time management and multitasking.
- Familiar with SEO and UX writing.
- Ability to create unique, shareable, and valuable content.
- Knowledge of online marketing channels.
- Previous experience in the marketplace field is preferred.
- Great communicator, friendly and approachable.
- Love for writing and Digital Marketing.
