Digital Marketing Team Lead - Alexandria

Social Media Team Lead will be responsible for managing several client social media profiles as well as executing the marketing strategy. The candidate will create and maintain blogs, video feeds, trending social networking sites, and resource centers. He will also be responsible for providing comprehensive analytics, data presentations, and resource management reports to customers, and he should have a track record of working in a fast-paced environment while delivering multiple projects on schedule, within budget, and without errors.

Responsibilities:

• Creating and implementing a social media strategy based on competitive research, platform selection, benchmarking, messaging, and audience identification
• Creating editorial calendars and syndication plans
• Collecting and analyzing relevant social data/metrics, insights, and best practices and applying this gathered information
• Collaborating with other departments (creative, commercial, and project management) in order to manage reputation, identify key players, and coordinate actions.
• Planning and managing monthly promotions.
• Monitoring and evaluating the company’s social media presence and performance by using analytical tools, such as Google Analytics, Hoot suite Pro, and Facebook Insights.