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Senior Account Manager (Digital Marketing Background)

Cultark
Heliopolis, Cairo
Posted 3 years ago
71Applicants for1 open position
  • 28Viewed
  • 1In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Propose/introduce clients to Digital Marketing Services; SEO, SEM, Social, Email, and Video.
  • Stay on top of trends in digital, continue growth/knowledge to bring fresh strategy.
  • Assist in providing ongoing training with the client services team, knowledge to bring digital strategies.
  • Manage client expectations through bringing issues/concerns to client's attention before facing those problems, offering potential solutions.
  • Collecting and analyzing data to learn more about consumer behavior.
  • Reporting with clients.
  • Collaborate with Creative teams and understand the platforms they use.
  • Responsible for maximizing financial revenue while maintaining the clients expert
  • Explore new partnership clients.
  • Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients
  • Knowledge about YouTube Ads especially video content optimization, Facebook Ads, and Google responsive Ads and Google Ads' different bidding and budget optimization scenarios.
  • Ability to brief and guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn.
  • Ability to A|B test, learn, and report content optimization scenarios. Example: real vs stock visuals performance or mixing and matching different elements of a visual and product placements in it to figure out the best performing format. Working knowledge of tools that do so is a plus.

Job Requirements

Experience & Qualifications:

  • Experience in SEO, SEM, and Analytics.
  • Understanding of brand strategy and deployment.
  • Willingness to embrace the ever-changing digital marketing landscape.
  • Ability to work with corporate marketing professionals and third-party agencies.

Skills:

  • Strong verbal and written communication skills.
  • Organized and able to handle multiple accounts at a time, while maintaining sharp attention to detail.
  • Experience delivering client-focused solutions to customer needs.
  • Demonstrable ability to communicate, present reports to client & management.

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