E-Commerce - Marketing Manager

responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

In order to be successful in this role, you will need to have a deep understanding of the Digital Marketing process and dynamics, and also superb interpersonal skills. Previous experience in a Digital Marketing role is a MUST.

Job specific responsibilities:

1. Plan and execute all marketing Activities, including offline , digital ,      social media campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure promotions , customer acquisitions campaigns , retentions activities , conversion activities 
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Conducting market research and marketing plan

KPIs (Key Performance Indicators)

• KPIs (Key Performance Indicators) Branding
• Positioning
• Revenue 
• Company growth
• New accounts generation
• Customer satisfaction
• Team members performance 

BS/MS degree in marketing or a related field

•           Proven working experience in digital marketing

•           Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

•           Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

•           Experience in optimizing landing pages and user funnels

•           Experience with A/B and multivariate experiments

•           Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

•           Working knowledge of ad serving tools (e.g., DART, Atlas)

•           Experience in setting up and optimizing Google Adwords campaigns

•           Working knowledge of HTML, CSS, and JavaScript development and constraints

•           Strong analytical skills and data-driven thinking

•           Up-to-date with the latest trends and best practices in online marketing and

•           Bachelor’s degree in business, marketing, economics or related field.

•           7+ years’ experience in marketing preferably in startup service apps 

•           Understanding of the digital marketing process and dynamics.