Media Relations Executive

Publicist Inc -
Zamalek, Cairo

Media Relations Executive

Full Time

On-site

Publicist Inc -
Zamalek, CairoPosted 1 month ago

86Applicants for1 open position

29Viewed

1In Consideration
2Not Selected

Job Details

Experience Needed:

Career Level:

Education Level:

Salary:

Job Categories:

Skills And Tools:

Job Description

The Media Relations executive is responsible for executing media outreach strategies, including content distribution and coverage follow-up, as well as engaging with journalists in all sectors in order to secure positive earned coverage for client.

Outreach to press including but not limited to:
Press release distribution and coverage follow up
Pitching stories and securing interviews and / or features
Maintaining solid and long-term relationships with media.
Cultivating new relationships with the media as well as solidifying existing ones via media visits, phone-calls etc.
Preparing regular media reports after major activations to assess impact of our relationships with the media
Regular (monthly) updating of our media lists by category
Prepare target media lists for client account teams
Tailoring press releases according to targeted media to make it more ‘sellable’
Promoting news stories and features to the media.
Reading and evaluating media coverage.
Onsite management of campaigns including press conferences and client events

Job Requirements

You are self-driven and proactive and can come up with different ideas to promote client accounts
You have the creative skills and the energy, drive and passion to make things happen
You possess a solid understanding of PR and the local media landscape, using this knowledge to develop impactful media strategies that deliver measurable results for clients.
You maintain a strong connection with the press, bloggers, podcasters, and other influencers in relation to client's PR campaigns.
You have sound knowledge of your clients’ industries, in terms of key facts and related industries, and will be proficient in demonstrating this knowledge to the press.
You understand the difference between proactive and reactive PR and will be able to create PR opportunities for your clients.
You demonstrate good time management and organization skills.
You have the ability to take on reliable project ownership.
You are a team player.