Growth Marketing Manager

We are looking for a Growth Marketing Manager to join our Marketing team and develop a strategy for exponential business growth at launch and as we scale. 

The Growth Marketing Manager will develop and execute a data-driven growth marketing strategy to drive user acquisition and activation across all paid, owned, and earned touchpoints for both B2C and B2B audiences. This role will be responsible for end-to-end performance marketing across the customer lifecycle. As a key player in the organization, the Growth Marketing Manager will have a wide range of ownership overseeing programs that leverage content marketing, inbound marketing, PPC, SEO, CRM, email/push/SMS, and social media.

In this role, you will develop campaigns and create experiments (A/B, multivariate testing) backed in strategy that can be scaled to drive on-going optimization of our web and app properties. The ideal candidate is a data-enthusiast who will not only be adept at developing strategies, but also at reporting results and monitoring on-going growth tactics. As the Growth Marketing Manager, you should have the technical skills and hacker mindset to be able to test, adjust, and launch in a fast paced, high-growth environment. 

Role Responsibilities 

• Manage end-to-end performance marketing across the customer lifecycle (acquisition, activation, retention, revenue, and referral).
• Own paid and organic growth strategy, from concept to completion .
• Understanding of traditional and emerging channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
• Experience with multi-touch attribution and media mix models.
• You are passionate about Marketing and Marketing tech. You keep up to date with the industry, its latest trends, and platforms.
• You have experience working with multiple marketing functions such as brand and content, and can connect the dots between programs to create full-funnel marketing campaigns.
• Build-out our paid acquisition strategy; report on and calculate success of (e.g., revenue, ROI, customer LTV, CAC, ARPU, etc.), and make recommendations for improvement
• Develop our retention and loyalty strategy, including building-out communication touch-points across multiple channels (email, push, SMS, etc.) and implementing a ESP/Marketing Automation platform of choice.
• Lead implementation efforts of ESP/Marketing Automation platform, including learning the platform, working with Product team on data setup and integration, and building campaigns
• Own demand generation efforts that support our sales team and drive MQL’s.
• Lead development and execution of lifecycle marketing communications.
• Partner with our Editorial team to optimize content marketing initiatives on and off-site.
• Partner with Product team to ensure analytics are accurately tracking marketing efforts.

Metrics, Testing and Reporting:

• Define measurements of success (KPIs) for campaigns, develop testing framework, and analyze data to understand impact of new channels.
• Define growth and performance benchmarks and establish analytics and reporting for channels.
• Build growth models using organic and paid growth loops.
• Create reporting dashboards and share relevant insights regularly with internal teams.
• Work with the Product team to improve testing capabilities and campaign development.
• Communicate growth performance to executive leadership to promote a shared understanding of performance marketing strategy, ROI, and opportunities.