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Digital Marketing Specialist

SERV-QUAL
Cairo, Egypt
Posted 3 years ago
24Applicants for1 open position
  • 15Viewed
  • 5In Consideration
  • 0Not Selected
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Job Details

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Job Description

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

  • Identify trends and insights
  • Allocate marketing investments
  • Plan and direct marketing campaigns
  • Manage an organization's website and maintain it, keeping best practices in mind
  • Optimize content for the website and social media platforms
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Track the website traffic flow
  • Implement and analyze performance metrics
  • Measure and assess goals vis-à-vis ROI
  • Device experiments and conversion tests
  • Provide internal reports on a regular basis
  • Execute new and creative collaborations among technologies and platforms

Job Requirements

  • Bachelor Degree in Business Administration or any related discipline.
  • 3-5 years of experience in Marketing & Digital Marketing:
    Promotional Materials, Google Ad-words, Search Engine Marketing, Email Campaigns, and the associated tools.
  • Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint, Outlook) and Internet researching.
  • Excellent interpersonal and communications skills.
  • Excellent time management skills.
  • Excellent command of English and Arabic languages (spoken and written) is a must.

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