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Job Description
- Develops, implements, and manages our social media strategy.
- Writes, develops, and strategizes online content production and scheduling.
- Defines most important social media KPIs.
- Measures the success of every social media campaign.
- Stays up to date with the latest social media best practices and technologies.
- Collaborates with the Marketing team.
- Monitors SEO and user engagement and suggest content optimization.
- Communicates with industry professionals and influencers via social media to create a strong network.
- Provides constructive feedback.
- Assists with crisis management, bad reviews, and negative news communications.
- Moderates user-generated content and messages appropriately, based on company and community policies.
- Identifies the target audience and manages the budget.
Job Requirements
- 1-3 years of experience as a Social Media Specialist or similar role.
- Bachelor’s degree.
- Using social media for brand awareness and impressions.
- Excellent knowledge of Facebook, Instagram.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPIs.
- Excellent multitasking skills.
- Critical thinker and problem-solving skills.
- Team player.
- Friendly and has a good sense of humor.
- Good time-management skills.
- Great interpersonal and communication skills.
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