Digital Marketing Manager
Hitop -
Nasr City, CairoPosted 2 years ago57Applicants for1 open position
- 44Viewed
- 10In Consideration
- 0Not Selected
Job Details
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Job Description
- Structure, build & follow up marketing, and build comprehensive marketing plans that will drive traffic, awareness, and revenue optimization for hitop & Etejar. Execute and report on all B2B clients.
- Build comprehensive marketing plans that will drive traffic, awareness, and revenue optimization.
- Understand and analyze different market dynamics and market behaviors
- Responsible for user acquisition, user engagement and revenue growth via online marketing channels (website, social media, digital, emails).
- Manage social media campaigns, supervise on the end-to-end process of social media content creation and performance optimization, optimizing toward higher engagements and conversions
- Drive marketing partnerships with new and existing partners, pitch marketing promotion ideas, and deliver effective partnership campaigns mapped to business objectives.
- Overall increase in ROAS for clients while aiming for decreasing CPAs of products and offers.
- Manage a team of marketing
- Promote the brand, keep & raise the quality constantly
- Bring in macro ideas that make things more efficient
- Coordinate with Sales Team to achieve common goals
- Set and steer team to achieve monthly/quarterly/annual goals
- Manage content creation process such as photo or video shoots
- Lead creative workshops to come up with new ideas, that are at the pulse of time
- Involve in product development
- Competitors & price analyze
Job Requirements
- Bachelor’s degree in business administration/marketing
- Skilled in Twitter, Google Ads, Instagram, and LinkedIn ad campaigns
- work experience in marketing with a focus on social media design and marketing campaigns
- 5+ years in eCommerce marketing
- Team leading & management skills
- Be able to compile regular documentation about your work/achievements
- Be able to build a long-term strategy
- Understand the market and consumer behaviour
- Have experience at least in a medium or big-scale company
- Be analytical in your approach and decision making
- Understand brand and technical trends in eCommerce marketing for B2B
- Have an aesthetic as well as a business mind
- Perfect communication skills (internal & external)
- Fluency in English & Arabic (spoken and written) is required
- Understand the power of data
- Talented in organization & time management
- Don’t hesitate to do the hard work
- Experience working with external partners to execute marketing programs across multiple media channels.
- Analytical thinking and data-driven. Focus on performance metrics to support building robust campaigns.
- Experience writing creative briefs, testing creativity, and adapting based on insights.
- Strong organization and project management skills; comfortable working on projects and running multiple channels at the same time.
- Tight-knit collaboration skills working with partners across various functions.
- Understand the media landscape with paid media experience preferred – performance marketing, digital and social channels expert.
