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Senior Segment Marketing Special...

WUZZUF
Cairo, Egypt

Senior Segment Marketing Specialist - Job Seekers

WUZZUF
Cairo, Egypt
Posted 1 month ago
13Applicants for1 open position
  • 3Viewed
  • 1In Consideration
  • 0Not Selected

Job Details

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Job Description

JOB OBJECTIVE

Owns one or more of our customer segments, works with marketing, sales, and product to develop and execute a successful segment marketing strategy and activities.

KEY ACCOUNTABILITIES

  • Assist the Head of Marketing Segments in putting the right segment strategy to grow our revenue share and market share across the employment market in Egypt.
  • Own the segment marketing Go-To-Market plan for one or more of our customer segments. 
  • Develop innovative segmentation techniques and demand generation campaigns that aim to increase new acquisitions, retention and loyalty.
  • Develop Job Seekers segment marketing execution strategies to communicate and showcase different features through campaigns and ensure efficient alignment with the concerned business lines.
  • Collaborate cross functionally  to develop segment positioning and messaging that resonates with our target buyer personas.
  • Own and manage execution of online & offline marketing programs such as email, social media, digital campaigns, on-ground activations and events.
  • Work with external agencies to execute different marketing programs
  • Ensure segment customer journey and all communication touchpoints are aligned to segment strategy goals.
  • Own measuring campaign’s progress by collaborating with the marketing insights team on building new reports or leveraging existing ones to ensure continuous tracking of KPIs. 
  • Control the brand/segment presence and ensure consistency of the brand guidelines across all the channels.
  • Work with the Marketing Analytics team to research competitor offerings and react when appropriate.
  • Use data and analytics  to draw insights & continually optimize demand generation campaigns and inform internal stakeholders of performance.
  • Gain insight on  segment behavior, untapped opportunities, and buyer personas through interviews, surveys, focus groups, research, and sales data.

Job Requirements

Minimum Qualifications:

  • Bachelor degree in marketing, or business administration.

Minimum Experience:

  • 4 to 6 years of experience in marketing, including at least 2 years in a similar role

Job-Specific Skills:

  • Analytical and able to extract meaning from data
  • Excellent communication skills
  • Excellent English and Arabic language, both written and oral
  • Excellent Presentation skills.

Technical knowledge: 

  • Experience and passion for building great marketing campaigns.
  • Experience in digital and on-ground marketing is a must.
  • Experience in being a speaker in events and seminars is a plus.
  • Knowledgeable on growth best practices, technologies, and trends

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