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Performance Marketing Specialist

Hands of Hope Physical Therapy & Wellness
Maadi, Cairo
Posted 1 year ago
12Applicants for1 open position
  • 3Viewed
  • 0In Consideration
  • 1Not Selected
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Job Details

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Job Description

Hands of Hope is a Physical Therapy & Wellness hub, currently running 9 active locations in New York and around the state, strive to reinvigorate Physical Therapy adapting the latest technology in treatment and healthcare industry giving the best quality of care assisting our patients in their recovery journey and help them get back to their normal life faster.

We are looking for a Marketing Administrator who will act as an integral part of the marketing team providing support and help with senior-level projects, including executive campaigns that will impact company sales. They can assist all members of the Marketing department on various projects depending on priority.

Responsibilities:

  • Creating and executing a strong performance marketing strategy & execution plan
  • Creating & optimizing campaigns across the digital landscape of Google Ads (Search, Display, YouTube)
  • Creating and executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Collaborating with the content team & providing data insights
  • Ad copywriting, testing, and campaign optimization
  • Setting up and optimizing Google Analytics goals and tracking/conversion pixel
  • Extensive reporting & data analysis based on metrics that matter
  • Craft & oversee end-to-end paid media campaigns (including PPC, programmatic, display and more) for a diverse portfolio of clients

Job Requirements

  • A degree in Marketing, Business Administration, or a related field.
  • Prior experience in a similar role as well as experience building effective multichannel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
  • Solid expertise in campaigns and channels analysis and reporting, including Google Analytics experience.
  • Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
  • An entrepreneurial attitude, team player, great time-management skills and high attention to detail Minimum 3 – 5 years’ work experience in managing performance marketing activities in Egypt or abroad. 
  • Fluency in English is a must for this position.
  • work from 3:00pm to 11:00pm office based in Maadi.

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