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Job Description
Responsibilities:
- Manage acquisition campaigns and activities on a mobile App
- Implement and apply performance marketing strategies between paid social and display network channels
- Track KPIs of online channels and report performance
- Develop A/B testing idea on targeting and creative variations
- Allocate budget between online marketing channels
- Develop performance marketing campaigns
- Work closely with the Communication Lead and share inputs on content
- Report on key performance indicators and lead generation initiatives, calculate cost per result, project spending's
Job Requirements
- Previous app Experience
- Strong analytical skills to be able to optimize
- Previous client side experience.
- Running ads (Facebook, IG)
- Monitoring User Flow/Funnel.
- Content/Copywriting Experience.
- Health-tech experience is a big plus
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