Job Details
Skills And Tools:
Job Description
§ Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
§ Developing and integrating content marketing strategies
§ Using social media to distribute content and encourage external sites to link back to the site of the organization
§ Driving targeted and loyal traffic to the website through effective community-building
§ Employing user experience (UX) and conversion rate optimization methods to turn visitors into active users
§ Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
§ Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
Job Requirements
- Bachelors in Marketing, Business or related field or equivalent experience
- Minimum 3 years of experience in a similar role and excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
- Outstanding communication skills across numerous platforms including written, verbal and multi-media
- Strong understanding of current SEO concepts, trends, strategies and best practices
- Demonstrated experience defining and adjusting SEO plans and/or strategies based on analytic results.
- Proficiency in Google Analytics, SEMRush, Alexa and Microsoft Office suite required. Data mining would be a plus.
- Highly motivated and can work independently, detailed oriented, organized and efficient.
- Professional English
- at least 3 years experience using SEMrush?
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