Social Media Specialist
Hatolna -
Heliopolis, CairoPosted 3 years ago38Applicants for1 open position
- 32Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
Responsibilities & Duties:
- Manage Social Media marketing campaigns and day-to-day activities including:
- Curate relevant content to reach the audience most likely to buy from you.
- Write editorial content
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open stream for cross-promotions.
- Develop and expand community and/or blogger outreach efforts.
- Tag all campaigns for measurable result.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Design, create and manage promotions and Facebook ad campaigns.
- Compile report for management showing results (ROI).
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Proofreading customer support online activity and managing there overall activities on social networks.
- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
- Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user generated content surrounding the business, and report it.
Job Requirements
Qualifications and Experience:
- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
- Displays ability to effectively communicate information and ideas in written and video format.
- Exceeds at building and maintaining sales relationships, online and off.
- Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
- Possesses functional knowledge and/or personal experience with WordPress.
- Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
- 3+ Years of social media marketing experience (prefer to have account management experience).
- Knowledge of social media and analytics software (Hootsuite, Google Analytics, Facebook Insights, etc.).
- Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
- Ability to blog about social media on the Atomic website based on research, experience, and relevant social media news.
- Strong understanding of user-generated content management, content marketing and reputation management.
- Strong, professional written and verbal communication skills.
- Strategic content creation and excellent writing skills.
- Ability to work independently and in a team environment.
- Exceptional time management skills including the ability to handle multiple clients with changing priorities.
