Marketing Director - KSA

Majid Al Futtaim Entertainment invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 45,000 team members in 17 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Summary: 

The role of the Director of Marketing and Sales is to provide strategic leadership is accountable for all activities and performance of the marketing, marketing operations, sales, customer experience. This role will oversee the implementation of the agreed strategy and lead the respective teams through regional expansion in KSA. 

Role Profile:

• Drives marketing database strategies, and conducts thorough gap analysis in the business’s data, consumer acquisition strategies, and data quality practices.
• Monitors the consumer and competitive environment, conducting sales, consumer, competitive, and performance analyses. 
• Analyzes the lead flow and working flow within the marketing department in order to guarantee the achievement of the department’s goals.
• Leads the customer-focused social, brand marketing, PR and communications functions in order to build brand awareness and advocacy across MAFV businesses in KSA.
• Improves and optimizes the marketing department’s performance and gives the business a competitive edge over other players in the market. 
• Plays a leading role in the establishment of the business’s brand building strategies across all channels. This is done in collaboration with key brand marketing departmental leaders across the group.
• Implements the creative strategy for all brand and marketing communications and the execution and effectiveness of regional brand campaigns, platforms and campaign assets that can be used across all markets.
• Responsible for running monthly/quarterly/annual marketing metrics reviews, consumer acquisition, program ROI, and contact acquisition, and penetration.

Requirements: 

• Minimum 10-12+ years working experience in marketing with at least 5 years as Head of Marketing. 
• Demonstrates strong knowledge of marketing best practices and multiple marketing channel execution as well as prior proven experience of successful management of large-scale marketing teams and programs.
• Master’s degree or equivalent in Marketing, Business Administration, Public Relations, or any other related field and/or equivalent working experience.
• Previous experience in CRM solutions, marketing automation, and extended experience working in a digital marketing environment.
• Excellent communication skills both in verbal and in written form.
• Ability to develop effective working relationships across the organization as well as externally.