Senior Digital Data Analyst (Remote Job)
New Cairo, CairoPosted 2 years ago35Applicants for3 open positions
- 3Viewed
- 0In Consideration
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Job Details
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Job Description
- Develop and maintain analytics tools to ensure tracking, reporting and analytics are functioning optimally
- Develop approaches to analyze self-service customer behavior to include patching, customer profiling, browsing behavior, customer segmentation; Analyze and report on measured results to potentially improve channel usability, containment, success rates and overall Digital channel performance
- Help to create and prepare requirements for ad hoc reports and trend analysis on digital channels that assists in the identification of irregularities or creates opportunities for improved sales.
- Identify and troubleshoot data anomalies and irregularities as necessary
- Provide guidance to digital channel owners and stakeholders in the use of assigned metrics applications including terminology standardization, training, user support, and the impact of user behavior on key conversion and revenue factors. Proposes expanded or improved uses of application capabilities.
- Prepare and presents value added analytical reports to department and/or senior management
- Develop and build business reporting environments inclusive of data, technical routines, and data visualization.
- Definition and development of metrics to measure performance
- Help and Assist client servicing personnel, and digital teams to achieve better results through insights.
- Help on new pitches by collecting and analyzing data insights to propose strategic directions.
- Build all digital reports on client digital channels, and come up with learnings and recommendations
- Ensure teams apply recommendations and raise flags when it is not the case
- Participate in Brainstorming sessions with team members
Job Requirements
- A Bachelor’s degree in Marketing, Computer Science, Communications, or Business Administration is preferred
- 3+ years of experience in Marketing, Social Media.
- Proven work experience with social media platforms and digital marketing campaigns.
- Knowledge of all social media metrics including sentiment.
- Knowledge of keyword research, SEO and Google Analytics.
- Proficiency in working with social media management tools.
- Proven experience with website analysis using various analytical tools.
- Ability to identify target audience preferences and trends.
- The ability to analyze digital data
- Strong communication, time management, and multitasking skills.
- Additional qualifications in digital technologies or social media management is a plus.
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