Digital Marketing Executive

The digital marketing executive will be in charge of the below tasks on a regular basis –

• Participate in benchmarking and brainstorming for the digital and e-commerce strategy 
• Support the creation of the strategy based on line manager's requirements
• Follow up with various teams and stakeholders on operational elements (financial / procurement / status reporting, etc) of the strategic initiatives to ensure they conclude on time while achieving the expected qualitative output
• Extract data and share as per process or on request, with the support of the line manager.
• Timely execute website optimization projects and deliver qualitative work, alerting management on gaps
• Perform factual benchmarks of other digital channels (website, app) on request
• Have a clear understanding of key insights about digital channels visitors
• Produce accurate and timely reporting
• Execute data collection projects and perform checks when required.
• Identify technology gaps and alert line management
• Conduct technology benchmark with IT upon line manager request
• Understand overall technology environment and how it impacts the digital channels
• Give clear and precise requirements to IT to deliver projects and manage delivery
• Develop win-win partnerships with both internal stakeholders that support the delivery of projects and leverage line manager support for external stakeholders or senior management
• Engage with assets e-commerce teams when required by line manager to deliver a project
• Integrate content to the website in a timely manner
• Perform scheduled and random checks and identify and suggest fixed to be made (broken links, content, UX, etc.). Perform assessment on demand
• Check potential mistakes on content received before uploading
• Content monitoring, content authoring, content management
• Execute digital marketing campaigns actions as instructed
• Execute CRM actions as per instructions
• Execute SEO/SEM configuration as per instructions
• Maintain existing tools and coordinate implementation of new ones with the help of the line manager
• Raise PR on-time, with all required information and track procurement process for procurement to be delivered timely, with the support of the line manager
• Adopt a positive attitude and embrace department culture

Qualifications

Essential:

• Minimum Bachelor's degree in marketing or digital marketing
• Demonstrable experience executing initiatives related to content management, ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analytics
• Working knowledge of enterprise CMS (like AEM, Sitecore), GA, GTM and Firebase
• Knowledge of the latest SEO strategies and techniques

Desirable:

• Experience with basic coding / code analysis is an advantage
• Experience in using Invision, Adobe XD or Figma or Sketch is an advantage
• Experience in Adobe Creative Cloud apps is an advantage
• Experience with Emarsys is an advantage
• Fluency in English is a must and Arabic is an advantage but not mandatory

Years of Experience Essential

2-3 years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side)

Skills 

Essential: 

• Ability to simplify and share technical discussions to business teams and vice versa
• Ability to foster professional relations across various brands and functional teams within the destination
• Ability to work in a multi-cultural, multi-geography environment

Desirable: 

• Avid leisure traveler & digital consumer