Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
We are seeking a highly motivated Digital Marketing Specialist to spearhead our online marketing initiatives. The ideal candidate will have a passion for digital marketing and a proven track record of executing successful campaigns across various digital channels.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve company objectives.
- Manage and optimize paid advertising campaigns across various platforms such as Google Ads, Instagram Ads, etc.
- Conduct keyword research, analyze website traffic, and optimize website content for SEO.
- Create engaging and compelling content for social media channels, email campaigns, and blog posts.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools such as Google Analytics, Instagram Insights, etc.
- Stay updated on the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
- Generate reports and provide insights on key performance metrics to stakeholders.
Job Requirements
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience (Minimum 3 years) working in digital marketing roles, with a focus on PPC advertising, SEO, social media marketing, and email marketing.
- Strong understanding of SEO best practices and experience with keyword research and optimization.
- Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
- Proficiency in Google Analytics and other digital marketing analytics tools.
- Creative thinker with a passion for staying updated on the latest digital marketing trends and technologies.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in WordPress and experience with website management and content updates.
- Proficiency in Adobe Photoshop or other graphic design software for creating and editing digital assets.
