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Job Description
- Grow the value of the in-life revenue and loyalty of the customer base
- Lead in the design, implementation, and execution of all BTL campaigns via multiple channels to achieve revenue targets.
- Lead and direct execution of all CVM initiatives and campaigns to ensure the highest level of profits from areas, products or team controlled are generated.
- Develop base management strategy and implementation of activities across all segments for customer revenue enhancement, base retention and churn control.
- Develop statistical models to identify micro segments, social networks, propensity to buy and propensity to churn.
- Developing programs and cross campaigns to increase transaction value and number of transactions per customers per month.
- Work closely with Merchant affiliation team to design joint promos and offers.
Job Requirements
- Bachelor’s Degree preferably in, Business, Mass Communication or Economics.
- 5 – 7 years of experience in Retail/FMCG.
- Excellent command of English.
