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Job Description
- Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Google Marketing Platform, Email Marketing, and Social Media Campaigns (Facebook, Instagram, YouTube, TikTok, LinkedIn and Twitter)
- Proactively optimize all digital media campaigns and native ads through A/B testing, landing page optimization, and targeting.
- Optimizing the App conversation rate by well-targeting and retargeting the app users through all networks.
- Managing all the data attribution, creating events for understanding the user experience, and link the In-app activities with the platform source.
- Analyze the App insights and data through the app tracking platform and firebase.
- Perform technical site analysis, competitive/keyword research and link analysis on an ongoing bas
- Assist with performance reporting and post-campaign insight reports.
- Source level CPA optimizations to hit product LTV and ROI targets.
- Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
Job Requirements
- 4 to 7 years of experience.
- Previous experience in App campaigns is a must.
- Good numerical, analytical and research skills to evaluate campaigns
- Proficiency in Google Ads, native ads and Google Tag Manager.
- Understanding of SEO and web traffic metrics
- Experience using tools such as Firebase, AppsFlyer, Kochava, Google Marketing Platform and Google analytics.
