Social Media Specialist

• Softec Technologies Group is looking for a Social Media Specialist to grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our group. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Responsibilities:

• Build and manage the group’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, etc.).
• Create shareable content appropriate for specific networks to both spread our brand and our content and links.
• Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
• Manage the strategy and setup of all paid campaigns.
• Run regular social promotions and campaigns and track their success, ranging from Twitter, Facebook & Instagram chats, to LinkedIn conversations, as well as the content and links posted through these and other channels.
• Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and new social networks to reach our target buyers.
• Measure and optimize our organic and paid marketing.