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Job Description
Copywriters, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.
Copywriter duties and responsibilities
In the duties and responsibilities section, outline the functions that a Copywriter will perform on a day-to-day basis. Some common responsibilities for a Copywriter include the following:
- Writing clear and error-free content for a website that reflects the company’s voice
- Meeting with clients to understand their message, brand voice and target audience
- Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
- Interpreting creative direction and technical information and turning them into persuasive copy concepts
- Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
- Working with clients to edit and modify copy to meet their content expectations
Job Requirements
- Proven experience as a copywriter or related role
- · Knowledge of online content strategy and creation
- · Excellent writing, editing and proofreading skills
- · Experience with SEO
- · Strong research skills
- · Creativity
- · Collaborative spirit
- · Excellent time-management and organizational skills
- · BSc/BA in marketing, English, journalism or related field
