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Senior Media Buyer

Selah ElTelmeez For Publishing & printing
Obour City, Cairo
Posted 2 months ago
42Applicants for1 open position
  • 32Viewed
  • 8In Consideration
  • 29Not Selected
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Job Details

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Job Description

  • Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Google Marketing Platform, Email Marketing, and Social Media Campaigns (Facebook, Instagram, YouTube, TikTok, LinkedIn and Twitter)
  • Proactively optimize all digital media campaigns and native ads through A/B testing, landing page optimization, and targeting. 
  • Optimizing the App conversation rate by well-targeting and retargeting the app users through all networks.  
  • Managing all the data attribution, creating events for understanding the user experience, and link the In-app activities with the platform source.  
  • Analyze the App insights and data through the app tracking platform and firebase. 
  • Perform technical site analysis, competitive/keyword research and link analysis on an ongoing bas
  • Assist with performance reporting and post-campaign insight reports. 
  • Source level CPA optimizations to hit product LTV and ROI targets.
  • Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis. 

Job Requirements

  • Minimum 4 years experience.
  • Previous experience in App campaigns.
  • Good numerical, analytical and research skills to evaluate campaigns 
  • Proficiency in Google Ads, ​native ads and Google Tag Manager. 
  • Understanding of SEO and web traffic metrics
  • Experience using tools such as Firebase, AppsFlyer, Kochava, Google Marketing Platform and Google analytics.

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