Responsibilities:
● Conduct market research and competitor analysis to identify target audiences and inform
digital marketing strategies.
● Develop, implement, and manage paid advertising campaigns on platforms like Google
Ads, Facebook Ads, and LinkedIn Ads.
● Create engaging content for social media platforms, email marketing campaigns, and the
company website.
● Manage and optimize social media profiles, including creating content calendars,
scheduling posts, and responding to comments and messages.
● Analyze website traffic and marketing campaign performance using analytics tools like
Google Analytics.
● Generate reports to track progress towards marketing goals and identify areas for
improvement.
● Stay up-to-date on the latest digital marketing trends and technologies.
● Collaborate with other marketing team members to ensure all digital marketing efforts
are aligned.