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Job Description
- Perform all on-site optimization, including optimizing title tags, meta information, URLs, content, headers, and more
- Managing a 6-figure budget to be spent efficiently, and optimizing toward lower CPV and CPM.
- Performing ongoing keyword research including discovery and expansion and optimization.
- Researching and implementing content recommendations for organic SEO success.
- Wok with Content Team to approve product reviews
- Consistently review the website and look for enhancement opportunities to optimize website search results.
- Manage the website content (new product uploads, data scrubbing and migration where applicable, removing products, update pricing etc.)
- Write effective headlines, body, copy, and websites to optimize websites or web pages.
- Work collaboratively with Content Team to assure web advertising is presented most effectively and with key word optimization.
- Create program plans based on E-Commerce Marketing strategies to focus on customer retention, repeat purchases, and customer acquisition.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Job Requirements
- 3- 5 years' experience in SEO, Web Development and Content Management Systems or similar role in a fast-paced corporate environment
- Bachelor's Degree in any field from a recognized reputable university
- Practice of advanced SEO theory and applied techniques (web ranking, link analysis, data analytics, etc.)
- Proficiency in Microsoft Office (Word, Excel and Power point) tools.
- Working knowledge of Google Office Productivity Tools and In-depth experience with website analytics tools (e.g., Google Analytics).
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Up-to-date with the latest trends and best practices in SEO
- Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link-building, and surpassing client conversion goals
- Experience with keyword research, ranking and analysis tools.
- Proven experience as Digital/Performance Marketing Expert or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- BS/MS degree in marketing or a related field
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- clarion and Aston Martin is urgently looking for E-Commerce SEO Specialist with proven experience to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to Achieve results.
- Develop and implement link building strategy.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Expert in Article, Blog, Forums & Digital PR
- Implementation of Link building, web 2.0, articles, classified submissions, infographic submissions, business listings and product promotions
- Proven SEO Experience
- Knowledge of HTML & CSS
- Solid knowledge of website analytical tools
