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Job Description
SALES MANAGER JOB DESCRIPTION
Responsible for planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives.
Duties and Responsibilities
- develop a sales strategy to achieve organizational sales goals and revenues
- set individual sales targets with sales team
- delegate responsibility for customer accounts to sales personnel
- co-ordinate sales action plans for individual salespeople
- oversee the activities and performance of the sales team
- ensure sales team have the necessary resources to perform properly
- monitor the achievement of sales objectives by the sales team
- liaise with other company functions to ensure achievement of sales objectives
- evaluate performance of sales staff
- provide feedback, support and coaching to the sales team
- plan and direct sales team training
- assist with the development of sales presentations and proposals
- develop online sales platforms
- co-ordinate and monitor online sales activity
- investigate lost sales and customer accounts
- track, collate and interpret sales figures
- forecast annual, quarterly and monthly sales revenue
- generate timely sales reports
- develop pricing schedules and rates
- formulate sales policies and procedures
- help prepare budgets
- control expenses and monitor budgets
- maintain inventory control
- conduct market research and competitor and customer analysis
- analyze data to identify sales opportunities
- develop promotional ideas and material
- attend trade meetings and industry conventions
- cultivate effective business relationships with executive decision makers in key accounts
- achieve growth and hit sales targets by successfully managing the sales team
- design and implement a strategic business plan that expands company’s customer base and ensure its strong presence
- own recruiting, objectives setting, coaching and performance monitoring of sales representatives
- build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
- present sales, revenue and expenses reports and realistic forecasts to the management team
- identify emerging markets and market shifts while being fully aware of new products and competition status
Job Requirements
Education, Qualifications and Experience
- business degree or related professional qualification
- experience in all aspects of planning and implementing sales strategy
- technical sales skills
- proven experience in CRM
- knowledge of market research
- experience in managing and directing a sales team
- relevant product and industry knowledge
- solid understanding of digital sales platforms
- experience with relevant software applications
Key Skills and Competencies
- excellent written and verbal communication skills
- organization and planning
- problem analysis and problem-solving
- information management
- team-leadership
- formal presentation skills
- persuasiveness
- adaptability
- innovation
- judgment
- decision-making
- stress tolerance
