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Job Description
- Handle social media marketing efforts, from ideas and calendars to execution and measurement, in coordination with the Marketing Operations Manager.
- Have a role in email marketing efforts, from managing lists and drafting, to launching campaigns, troubleshooting and analysis.
- Maintain a communication channel with the marketing team and follow up with the daily tasks.
- Work with the Marketing Operations Manager to ensure the implementation of strategic marketing plans and translating them into actionable tasks.
- Support in content marketing efforts, from creating ideas and providing creative content to publishing, as well as creating landing pages, blog posts and following up on related creative tasks.
- Function within a team structure and operate as a partner to all team members across the Company.
- Conduct market research to find answers about consumer requirements, habits and trends.
- Provide recommendations for future strategic initiatives through competitive and financial analysis.
- Brainstorm and develop ideas for creative marketing campaigns.
- Stay up to date with the market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market.
- Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions.
Job Requirements
- 3 to 4-year working experience in a marketing capacity playing digital marketing role.
- Experience in creating a Social Media content plan and executing it.
- Experience in using Social Media Management tools, like Hootsuite, Sprout Social, Falcon.io and others.
- Experience in Email Marketing.
- The ability to demonstrate what measures and techniques they took to increase open rate, Click-Through Rate and reduce Bounce rate.
- Knowledge about how to follow trends and leverage them.
- Familiarity with Content Marketing.
- Familiarity with SEO.
- Comprehensive idea of different Arab cultures and its nuances.
- Familiarity with email authentication and validation techniques, like SPF, DKIM and DMARC is a big plus.
- Ability to create landing pages and familiarity with landing page creation tools and design principles is a plus.
- A keen eye for design is a plus.
- Knowledge of WordPress is a plus.
- Knowledge of YouTube and video production is a plus.
- Knowledge of gaming and sports is a plus.
- Fluency in both Arabic and English.
- Having exceptional attention to detail.
- Being highly organized.
- Having excellent written and verbal communication skills are a must.
- Being creative.
- Being highly interactive and cross-functional.
- Being a strong team player.
- Being able to multitask and handle multiple simultaneous projects.
- Being self-motivated and proactive.