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Job Description
Responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professional
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
- BS/MS degree in marketing or a related field and +5 years of experience
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and /or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Solid experience of website analytics tools
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
If you meet the above requirements and are passionate about the Senior social media specialist position, then we encourage you to apply for this exciting opportunity. To apply, please submit your resume and a cover letter explaining why you are the best candidate for this position. We look forward to hearing from you!
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