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Job Description
- Use creative skills when identifying new ways to increase online presence.
- Execute a demand generation strategy to increase lead acquisition and reduce the cost per opportunity - develop strategic demand generation programs.
- Develop campaign content and creative design content, ensure an effective marketing mix. Understand the existing customer
- Create and execute digital marketing campaigns
- Produce relevant website content & maintain social media accounts
- Publish digital marketing content online
- Decide on appropriate placement of ads
- Provide Search Engine Marketing (SEM) services to ensure that our keywords rank high in search
results (SEO + SEA). - Research advertising trends
- Develop projects to create content
- Establish and maintain constant increase web traffic to website, by managing their marketing and
social branding campaigns - Work within analytical platforms to create online strategies.
- Help define product objectives, target customers, revenue models, and business goal.
- Develop business cases for pursuing product offerings including market motivators, product
positioning, and key benefits. - Collect and analyze and prioritize market needs, industry trends, and customer requests.
- Produce market requirements for new product development and existing product enhancements
and establish product release plans based on market research and internal resources. - Monitor competition’s activity, perform a gap analysis to identify where the solution does not address
the market opportunity, and work with business development to help prioritize and identify
requirements to address functional gaps. - Market-test our product positioning and strategy through surveys and individual customer
interviews. - base and work with customer reference lead to help drive the reference program.
- Work with sales and business development teams to leverage core product, marketing content
towards other needs, such as channel/partner marketing, lead generation programs, and vertical market campaigns.
Job Requirements
- Bachelor's degree in marketing or a related field.
- 2 - 4 years’ experience in a digital marketing or advertising position.
- Demonstrable experience leading and managing SEO, marketing database, email, SMS, social media, and/or display advertising campaigns
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google AdWords’ campaigns
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities and data-driven thinking.
- Outstanding communication and interpersonal skills.
- Up to date on the latest trends and technologies in digital marketing.
