Job Details
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Job Description
- Identify the target audience for a particular media campaign and decide how to communicate to that audience.
- Analyze the effectiveness of the campaign and use this data to inform future campaigns.
- Optimize plans and budgets according to the best media mix.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Create Inbound Marketing funnels.
- Prepare schedules and adjust when needed.
Job Requirements
- Experience in real estate
- Critical thinking skills
- Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
- Experience with Google Analytics or Adobe Analytics
