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Job Description
- Softec Technologies Group is looking for a Marketing Account Manager to join our amazing team. You will be responsible for managing our subsidiaries’ portfolios by creating healthy relationships through effective communication.
- As a Marketing Account Manager, you need to have a solid understanding of both Digital and Offline Marketing aspects with a Customer Service approach. You should also have a clear idea of how digital tools add value to company strategy and performance.
- You will work with Softec subsidiaries on their marketing strategy and oversee all activities for assigned accounts which include but are not limited to research, campaign & content creation, execution, monitoring, and reporting.
Responsibilities:
- Act as the point of contact for all matters specific to the account
- Build strong relationships with the stakeholders and maintain frequent contact
- Set digital strategies for the assigned account, considering their specific requirements
- Suggest, design, and implement digital projects to increase ROI of your assigned account with team
- Address queries effectively and promptly
- Be a Consultant and a trusted advisor
- Create marketing execution schedule and content plan based on objectives and in-market deadlines
- Present marketing strategies to the stakeholders
- Overall understanding of SEO and digital marketing platforms like Google Analytics, Google AdWords (Search & Display Networks)
- Brainstorm new and creative marketing strategies
- Understand the account objectives, and map them to social media objectives and KPIs
- Collaborate with other teams for strategy formulation to effectively manage social media campaigns, community development, community engagement, community management, content development and ad development
- Create timely, engaging and professional visuals that reflect the brand (Customize social media pages (ex. Facebook, Twitter, Instagram, Snap Chat)
- Brief the execution teams and coordinates with all team members to ensure consistent results
- Make sure all marketing communications are privacy-compliant
- Report on accounts’ marketing performance metrics
- Analyze marketing activities' success
- Ensures marketing activities are measured and optimized for performance
- Stay up-to-date with digital marketing trends
- Ensure SLAs are met and marketer expectations for marketing activities delivery are set appropriately
Job Requirements
Requirements:
- BA/BS or equivalent working experience
- Fluent in English & Arabic
- Proven work experience as a Marketing Account Manager
- At least 4 years solid digital marketing experience – preferable in agency
- Project management skills
- Hands-on experience with SEO/SEM and CRM software
- Knowledge of Google Adwords and social media campaigns
- In-depth understanding of online marketing tools, social media platforms and SEO
- Experience with client servicing and relationship management
- Demonstrated understanding of marketing communications vehicles, tools and execution, both online and offline
- Strong negotiation and verbal communication skills
- Previous experience in SaaS/Tech industry and mobile apps marketing
- Previous experience in B2B and B2C marketing
- Previous experience in the UAE or Gulf region
- Ability to manage multiple projects and relationships simultaneously
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Ability to collect, track, and analyze large amounts of data.
Personal Characteristics
- Having a good interpersonal and communication skills
- Being able to work on their own or in a team
- Being able to work to tight deadlines
- Handling many tasks & responsibilities
- Understanding of Traditional and Digital Marketing principles.
- Excellent knowledge of social media platforms and approach for business.
- Must have great creative energy and a positive attitude.
- Ability to maintain composure during stressful situations
- Eagerness to learn a lot and evolve in a dynamic, fast-paced environment