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Job Description
We are looking for an experienced Senior Digital Marketing Strategist who will lead the marketing activities, plan/ execute digital strategies and present market penetration recommendations.
Job Responsibilities:
- Lead the process of marketing planning, aligning and tracking on budgets, understanding the return on investment for marketing campaigns to build a view on their performance and hence sharing best practices.
- Collaborate cross-functionally with the marketing director, product management, and stakeholders
- Providing insights, analysis, thought leadership, digital strategy, and deep understanding of digital/social platforms.
- Responsible for ongoing management, continuity, and execution of multiple simultaneous digital/social media influence marketing programs meeting business and brand goals.
- Scoping, researching, and developing digital strategies for brand markets.
- Analyzing clients to uncover opportunities to stimulate growth.
- Researching service providers/consumers to understand their objectives and needs.
- Responsible for developing solutions to meet customers’ brand objectives based on consumer insight and data.
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
Job Requirements
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent understanding of digital marketing concepts and best practices
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- BS/MS degree in marketing or a related field
- Team player
- Strong verbal and written communication skills
- Excellent analytical and project management skills
