Senior Digital Marketing Specialist

Egybell is hiring a Senior digital marketing specialist for property management application

Job Duties & Responsibilities:
 

Digital Presence:

• Create consistent, meaningful and engaging content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Plan and execute a schedule of activity across Facebook, Twitter, LinkedIn, YouTube and other platforms to expand our social media audience base.
• Communicate with social media followers, including responding to comments and queries in a timely manner.
• Create and design social media campaigns with the concerned team in order to drive sales, conversions, collect leads, & increase brand awareness.
• Optimize SEO strategies for new campaigns including keywords analysis, traffic analysis, search engine indexing and ranking goals to drive performance improvements and initiatives.
• Keep up to date with the latest trends and best practices in digital marketing.
  Analysis & Reporting:
• Monitor and analyze digital marketing results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate.
• Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis and SEO.
• Monitor costs and return on investment (ROI).