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Digital Marketing Executive

Trax Group
Cairo, Egypt
Posted 2 years ago
76Applicants for1 open position
  • 9Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Skills And Tools:

Job Description

  • We are looking for a skilled senior digital marketer who can develop strong and innovative digital marketing strategies using PPC across Google, Social media, and other channels to drive traffic and generate leads.
  • As part of your role, you will be involved in implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a highly fast-paced environment and show results in campaign performance.

Responsibilities and Duties:

  • Manage and maintain the company’s owned media including websites, landing pages and social media channels such as Facebook, Twitter, YouTube and Instagram.
  • Excellent understanding of digital marketing concepts and best practices.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Driving maximum performance by running different type of campaigns (CPL, CPM PPC campaigns).
  • Manage bids and develop strategies to increase the effectiveness of paid campaigns.
  • Supporting the sales team in generating a stream of Marketing Qualified Leads by creating targeted marketing programs to drive awareness and interest in the companies' services.
  • Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.
  • Continuously researching audience persona to enhance targeting and keywords analysis strategies.
  • Experience in optimizing landing pages and user funnels.
  • Designing website banners and assisting with web visuals.
  • Conducting keyword research and web statistics reporting.
  • Using web analytics software to monitor the performance of websites and make recommendations for improvement.
  • Monitoring competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic.
  • Enhancing CTR and conversion rate.
  • Contributing to company and industry blogs and managing e-communications.


 

Job Requirements

  • Bachelor's degree or equivalent.
  • Min. of 5 years of previous proven work experience in the same job.
  • Certificate in digital and social media is a plus.
  • Deep understanding of the Pay per Click (PPC) campaigns and Search engine optimization (SEO).
  • Experience with A/B and multivariate experiments
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience with Adobe Photoshop / Illustrator.
  • Working knowledge of HTML, CSS, and JavaScript 
  • Experience with CMS such as Joomla / WordPress.
  • Experience with DAP (Digital Analytics programs).

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