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Job Description
- Research our market's consumer preferences then target and segment our customers effectively based on this research
- Collaborate with sales team to create marketing content that will enable the sales team
- Create product marketing content that clearly and effectively communicates our value-proposition
- Oversee product launches, feature releases, and product positioning
- Plan and participate in the launch of new services and products which involve several different departments
- Speak and present about products to both external and internal audiences
- Test new goods and products
- Propose and keep within a budget
- Research competitor offerings
- Use market research data to establish product pricing
- Create content such as case studies, videos, website copy and blog posts
Job Requirements
- Bachelor's degree or equivalent experience in related area
- 5+ years' of product marketing experience
- Strong verbal, written, and presentation skills
- Alexandria Resident is a MUST
- MBA is a PLUS
