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Job Description
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Manage both on-site and off-site SEO for the company.
- Collaborate with the internal stockholders to create high-quality content around important, relevant terms.
- Manage of organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Job Requirements
- BA/BS degree or equivalent work experience.
- 2 Years of experience in a relevant role.
- Thorough knowledge of search ranking and optimization factors and key algorithm updates.
- Proficient in Google analytics and keyword tools.
- Experience with data-driven SEO analysis and optimization.
- Excellent English – written and oral communication skills.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Knowledge in HTML/CSS, Adobe Creative Suite is a plus.
