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Marketing Research Specialist

Cairo Three A Poultry
Maadi, Cairo
Posted 2 years ago
61Applicants for1 open position
  • 44Viewed
  • 1In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
  • Study and monitor the current global market and analyze its trends, to provide the basis for management strategic decisions to cope with those trends.
  • Monitor local industries statistics and follow trends in trade literature.
  • Drafts questionnaires, polls, surveys, and other data collection resources.
  • Researches and compiles data related to the current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
  • Collecting data on consumers, competitors and marketplace and consolidating information into actionable items, reports and presentations
  • Compiling and analyzing statistical data using modern and traditional methods to collect it.
  • Constant monitoring of the competition performance through deep analysis for retail audits and weekly market visits.
  • Trade movement analysis of imports and exports.
  • Evaluate customer loyalty/ satisfaction and track customer experience with a brand.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Stay up-to-date with new products/services and new pricing/payment plans.

Job Requirements

  • Bachelor Degree in Economics & Business Administration or equivalent
  • 2-4 years of experience in a similar position
  • Excellent verbal and written English communication skills.
  • Excellent organizational skills and attention to detail.
  • Superior research and analytical skills.
  • Ability to translate complex concepts and methodologies into easily understood language.
  • Proficient with Microsoft Office Suite and other related software.
  • High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities.

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