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Job Description
- Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
- Study and monitor the current global market and analyze its trends, to provide the basis for management strategic decisions to cope with those trends.
- Monitor local industries statistics and follow trends in trade literature.
- Drafts questionnaires, polls, surveys, and other data collection resources.
- Researches and compiles data related to the current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
- Collecting data on consumers, competitors and marketplace and consolidating information into actionable items, reports and presentations
- Compiling and analyzing statistical data using modern and traditional methods to collect it.
- Constant monitoring of the competition performance through deep analysis for retail audits and weekly market visits.
- Trade movement analysis of imports and exports.
- Evaluate customer loyalty/ satisfaction and track customer experience with a brand.
- Forecast and track marketing and sales trends, analyzing collected data.
- Stay up-to-date with new products/services and new pricing/payment plans.
Job Requirements
- Bachelor Degree in Economics & Business Administration or equivalent
- 2-4 years of experience in a similar position
- Excellent verbal and written English communication skills.
- Excellent organizational skills and attention to detail.
- Superior research and analytical skills.
- Ability to translate complex concepts and methodologies into easily understood language.
- Proficient with Microsoft Office Suite and other related software.
- High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities.