Marketing Specialist

Who are we?

Founded in 2011, Our story began with a mission to provide full ophthalmic sector solutions & beyond. Our passion for healthcare & optics is endless, with expert opticians and unique designs, we bring our vision and products to life. 

Our Why:

One third of the global population (3 billion people) needs vision correction, making it the world’s biggest disability. 32 million Egyptians have visual impairment that can be avoided or improved. We are committed to spreading awareness, eradicating visual impairments, and providing expertise through our eye care professionals.

Our How:

By utilizing the advantages of our coverage by sales team & the presence of our products in hospitals & clinics – optical stores – beauty centres, we are aiming to serve our clients better and faster than ever before. Our commitment to quality made us partner with the top brands in Contact Lenses, Ophthalmic lenses & Eyewear producer worldwide; Johnson & Johnson, Bella Color Contact Lenses – Kodak Ophthalmic Lens – Polar Eyewear – Kodak Eyewear – Nano Kids Eyewear – Slastik Reading Glasses – Guy Laroche Eyewear – Pertegaz Eyewear – Addolfo Domimguez Eyewear – Mr. Wonderful Eyewear. Making us perfectly positioned for the future. Our promise to our customers is exceptional customer care and integrity in every interaction.

Job Description 

Job Title:         Marketing Specialist

Department:   Marketing

Reporting to:  Business Development Manager

What you’ll be doing

The marketing specialists will apply their communication and analytical skills to promote and publicize the company’s products and services. In this role, marketing specialists develop strategies designed to foster brand awareness, strengthen a company’s reputation, promote products, and increase sales. This role will include being part of a team in which they will collaborate with internal departments and often outside organizations to create and execute marketing campaigns.

Marketing Core

Marketing specialists are responsible for tasks such as brainstorming ideas for marketing campaigns, creating brand messages to improve brand awareness, researching, analysing data, and developing sales presentations. Areas of research include marketing trends, competition, new products, and pricing. Marketing specialists use offline, Facebook, Instagram, and google ads to design and promote targeted campaigns and help Skymedical create relevant experiences to achieve customer acquisition and retention.

Deep dive into analytics

A Marketing Specialist will also oversee site metrics, interact with readers, and be responsible for creative design.

The ideal candidate needs to understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel.

The Marketing Specialist needs to be responsible for coordinating with accounts, devising strategy, community management, creative directing, customer service, copywriting, and analysing data.

Major Duties:

• Marry sales and advertising objectives with brand priorities and product knowledge to make data-driven decisions on which products will be promoted.
• Create monthly calendars for our online and offline channels. 
• Create the content for our online ads.
• Coordinate with key accounts for branding & visuals.
• Participate in Key accounts campaigns & offers implementation.
• Define campaign calendars for shopper marketing in partnership with marketing and sales teams, considering brand and customer promotional calendars.
• Collaborate with marketing teams to adapt campaign assets for use in digital advertising and offline ads.
• Aggregate market intelligence to understand trends in our industry/category to identify channel opportunities.