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Job Description
- Creating, managing, maintaining & enhancing SEM campaigns.
- Creating, managing, and maintaining Facebook & Instagram advertising campaigns.
- Optimizing targeted keywords lists & ads.
- Enhancing the CTR & conversion rates.
- Enhancing budgeting and bidding strategies.
- Enhancing targeting strategies.
- Keeping an eye on competitors’ campaigns to ensure our campaign maintains its ranking Identifying powerful keywords to drive the most valuable traffic.
- Manage bids and develop strategies to increase the effectiveness of our paid search campaigns.
- Create daily reports with a full analysis of campaign statuses.
- Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram, etc.
Job Requirements
- 5+ years of proven experience as a media buyer. Good numerical, analytical, and research skills to evaluate campaign proficiency in Google Ads, Google Tag Manager.
- Understanding of SEO and web traffic metrics.
- Proven experience as Media Buyer; preferred similar industry (E-commerce) or large accounts.
- Align with copywriters and designers to ensure content is appealing.
- Compare and select the most appropriate Ads budget, launch times, objectives, call to action, etc...
