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Marketing Executive

InstaShop
Cairo, Egypt
Posted 1 year ago
177Applicants for1 open position
  • 167Viewed
  • 14In Consideration
  • 91Not Selected
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Job Details

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Job Description

InstaShop is a startup headquartered in Dubai, UAE with a focus on making grocery shopping easy for consumers through its innovative mobile app & webshop. With a young & motivated team & an office resembling the ones of startups in San Francisco, InstaShop is the right company for a person passionate about tech & fast-growing companies. The Marketing Executive will report to the Head of Marketing & will be responsible for developing & executing marketing campaigns & for supporting marketing team with content, media communication & progress analysis.

Primary responsibilities

  • Handle content creation for Egypt social media, copywriting, content creation (e.g., for Instagram stories) etc.
  • Handle community management for Egypt social media pages
  •  Analyzing trends on TikTok and Reels and creating videos that help boost engagement
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Continuously improve by capturing & analyzing the appropriate social data/metrics, insights & best practices & acting on the information
  • Be involved in brainstorming sessions on campaign activation & marketing strategizing & take part in execution
  • Monitor online competitor presence, researching new blogs & channels for relevance/trend identification
  • Responsible for field activations such as events, shop branding & photoshoots etc.
  • Monitor progress of campaigns using various metrics and submit reports of performance

 

Job Requirements

Requirements

  • Proven working experience in social media management
  • Fluency in English and Arabic written & verbal; articulate, with excellent communication and content writing skills
  • Good understanding of major marketing channels
  • Proficiency with Microsoft Office for producing reports & presentations
  • Positive attitude, detail oriented with good multitasking & organizational ability
  • Enthusiastic & self-motivated, innovative & creative
  • Graphic design knowledge is a plus
  • Email marketing knowledge is a plus
     

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