Senior Media Buyer

MIRA application looks for a  senior media buyer to join its family!

Job responsibilities:

• Plan & execute digital marketing strategist that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
• Manage media buying campaigns across all social media and digital channels.
• Work with designers, copywriters, and social media specialists on assets used for paid media campaigns.
• Building strategies for account expansion on spending and performance.
• Own all steps of the ad operations process.
• Text and display creative creation, split testing, and optimization.
• Assist with performance reporting and post-campaign insight reports.
• Source level CPA optimizations to hit product LTV and ROI targets.
• Monitor ad and landing page performance via Google Analytics.
• Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.