- Overseeing the company’s digital media strategy and plans.
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- Monitor, follow and analyze the data of digital and sales numbers to set recommendations and action plans.
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- Manage the digital’s budget.
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- Set the digital media strategy in collaboration with the marketing manager.
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- Overseeing the company’s digital media channels including the website, Facebook, Instagram, Tiktok, YouTube, Twitter, LinkedIn, Google Ads, and any new platform with the digital media team.
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- Determine content per social media channel.
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- Lead on curating sharable and engaging content in collaboration with the marketing manager and the marketing team (trends, highly engaging content).
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- Build digital media campaigns with the marketing manager and the marketing team.
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- Set and execute the media buying strategy and plan for all platforms.
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- Assess SEO configuration with the website coordinator.
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- Monitor analytics (including competitors’ digital performance).
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- Measure the performance of digital marketing and linking it to conversion rates (from digital media follower to customer).
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- Participate in the editorial meetings.
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- Work in collaboration with the senior digital marketing executive on the planning and execution of the media buying / Responsible for executing the tasks allocated to the senior digital marketing executive in case of need as per the directions of the senior management.
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- Follows any additional work tasks not outlined above but related to job function as requested by line Manager.
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- Understands the changing nature of the role and adapts to changing and growing tasks as the organization develops and expands.
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