Head of Marketing

1. Develop and oversee the implementation of marketing strategies that fosters business growth and improve brand positioning.
2. Responsible for company’s overall market positioning, consumer messaging and content creation.
3. Responsible for the end-to-end deliverable of marketing and digital advertising campaigns from planning to implementation and measuring impact.
4. Manage the relations with external marketing agencies to implement marketing plans and strategic
5. Develop annual marketing budgets and ensure that all activities are delivered within the allocated budget and deliver highest return-on-investment.
6. Continuously monitor market dynamics and ensure their integration into Khales marketing activities
7. Responsible for preparing and managing external events
8. Drafting regular PR newsletters

Collaboration:

1. Collaborate with Business Development and Strategy & Customer Success through sharing marketing plans and activities to ensure strategic orientation and marketing alignment over driving business objectives
2. Collaborate with Business development by providing market insights to support sales & lead generation
3. Collaborate with Solution Development & Product Innovation through aligning digital marketing campaigns to new innovations & MVPs, and providing branding guidelines, marketing objectives key messages to optimize & align
4. Digital channels users interface & customer journey with strategic orientation and brand equity
5. Collaborate with Finance by sharing forecasted marketing budget to maintain smooth marketing expenditures disbursements