Social Media Specialist

Duties & Responsibilities 

• Creating, managing, and maintaining Facebook, Instagram, Linked-in & YouTube advertising campaigns.
• Help identify target audiences and plan media campaigns.
• Optimize plans and budgets according to the best media mix.
• Develop monthly report delivering analytical outcomes, further recommendations and actions plan.
• Creating monthly media buying sheet to set monthly targets
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• Responsible for executing integrated digital media campaigns.
• Analyzing business performance with the help of digital tools and reports.
• Developing performance campaigns on Facebook / Instagram / Linked-in and Google.
• Define most important social media KPIs.
• Develop a monthly posting timeline (Date, Hour).
• Generating Leads campaigns (s) through a different platform (s).
• Monitoring digital campaigns on different platforms.
• Suggest and perform current benchmark trends and audience preferences through ongoing research.
• Report weekly on the performance of each platform and provide constructive feedback. 
• Set specific objectives and report on ROI.
• Producing digital campaign execution and reporting.
• Creating digital media marketing plans and media strategy.
• Develop, implement and manage our digital media marketing strategy.
• Manage and oversee social media Ads.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Recommending new ideas and concepts for social media content to improve digital media marketing performance.