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Digital Marketing Manager

AFFSQUARE
Sheraton, Cairo
Posted 2 years ago
88Applicants for1 open position
  • 85Viewed
  • 15In Consideration
  • 72Not Selected
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Job Details

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Job Description

  • Planning, implementing, and supervising social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
  • Design, build and maintain our social media presence
  • Leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Instrument conversion points and optimizes user funnels
  • Mastering lead generation and sales conversion
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
  • Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
  • Work with the web development team to optimize copy for search engine optimization.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Identifies the right influencers to partner with based on campaign goals.
  • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds.
  • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
  • Support the sales team to develop powerful digital strategies for pitching.
  • Develop lead generation strategies to effectively incubate, qualify, and convert leads.
  • Know how to make a sales funnel and automation of it.
  • Manage, create an educational plan &train the rest of the team.


 

Job Requirements

  • 4-7 Proven work experience as a Digital marketing strategist or Performance marketing manager.
  • Experience in optimizing landing pages and user funnels.
  • Strong analytical skills and data-driven thinking.
  • Experience writing articles on marketing.
  • Mastering lead generation and sales conversion.
  • Proven ability to translate performance data into actionable insights using quantitative analysis.
  • Analytical and data-driven mindset. Able to synthesize information and turn insights into actions.
  • Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products.
  • Excellent communication and negotiation skills.
  • Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment.
  • Communication, Leadership, People Management, Detail-Oriented, Budgeting, Organized, Creative, Multi-Tasking.

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