Performance Marketing Specialist
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Job Details
Skills And Tools:
Job Description
Craft Data-Driven Campaigns: Analyze audience insights, competitor strategies, and market trends to design high-performing marketing campaigns across paid search, social media, and other channels.
Optimize for Conversions: Continuously monitor and adjust campaigns to maximize return on investment (ROI) and achieve client goals, which could be website traffic, leads, or sales.
Master the Digital Landscape: Stay ahead of the curve in the ever-evolving performance marketing landscape by testing new platforms, tactics, and technologies.
Collaborate & Communicate: Work closely with internal teams like creatives and account managers, as well as external clients, to ensure clear communication and campaign alignment.
Measure & Report: Analyze campaign data from various sources and translate insights into actionable reports and presentations for clients, demonstrating the effectiveness of your work.
Embrace Innovation: Be a proactive problem solver, always seeking new and creative ways to improve campaign performance and drive results for clients.
Job Requirements
Proven Experience: Minimum 2-3 years of experience in digital marketing, ideally with a focus on performance-based campaigns across multiple channels.
Data Expertise: Advanced knowledge of analytics platforms like Google Analytics, familiarity with data visualization tools (e.g., Google Data Studio), and strong data-driven decision-making skills.
Campaign Management: Proficiency in managing paid advertising platforms like Google Ads, Facebook Ads, and other relevant platforms based on the agency's focus.
Technical Skills: Working knowledge of HTML, CSS, and basic scripting languages can be advantageous for landing page optimization and campaign tracking.
Communication & Collaboration: Excellent written and verbal communication skills to collaborate effectively with internal teams, clients, and external vendors.
Problem-Solving & Adaptability: Analytical mind with a strong ability to troubleshoot and optimize campaigns, stay updated on industry trends, and adapt to new technologies and platforms.
