Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Develop strategies and tactics alongside other company executives and staff to get the word out about our company and drive qualified traffic to our front door.
- Plan marketing and branding objectives and ensure brand messages are consistent.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals (ROI and KPIs).
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis.
- Engage consumers on social media by produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Collaborate with sales and sourcing to develop strategic partnership/relationships activities with key industry players, agencies and vendors and implement the execution framework and strategic plan on identified opportunities.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners, ads to hard copy brochures and case studies.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Job Requirements
- Bachelor’s degree / or equivalent combination of education, training, and experience in marketing, business administration or any relevant field.
- Experience building complex marketing programs and reporting on the results.
- Exposure to digital and direct response marketing.
- Competence as a creative writer with an eye for great emails and landing pages.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Strong problem-solving ability, including metrics-driven thinking and project management skills.
- Advanced communication skills /Reliable with patience and professionalism/ Ability to quickly adapt to change.
- Ability to think creatively and innovatively.
- Budget-management skills and proficiency.
- Excellent leadership and interpersonal skills.
- Excellent in Computer skills
